Unit 2 Porfolio- Misbourne Prospectus

The Misbourne School Prospectus

The prospectus’s front cover is aimed for parents, as its simple and clear layout shows that it is made for people with a longer attention span, compared to the attention span of a mere student. The branded masthead at the top of the page, clearly states that this is the Misbourne schools prospectus as it is also coloured and styled to fit the schools formality. The one image in the centre of the front cover shows a sensible learning environment, where students seem to be working. This image can help to present the schools dedication to learning and give the parents an insight and make them think whether they could see there child in this school. In the bottom right hand corner, the word prospectus, in big, formal text, helps show the audience that what they’re about to read is a prospectus. With nothing around the text, this helps the readers to identify the purpose of the booklet.

            The back of the prospectus is a different story. Besides the single image in the centre of the page and the schools name and slogan just above it, there is now more added information. The use of contact information and address for the school is saved for the back of the prospectus. Purposely, for allowing parents to contact the school if they wish to ask any further questions about the school and the prospectus forces the readers to read through the prospectus to get to even more key information. At the bottom of the page in thick, bold text it even advices the readers to contact the school if they have any queries via the website, address, telephone number and email address.

            The image of the young ethnic boy waving, is almost and icon. As it shows that the school accepts ethnic pupils and that the prospectus is not discriminating against any ethnic groups. In my opinion, the boy waving may also be a sign to say, “Thank you for coming to the school and we hope to see you again”, as the school wants to encourage new students to join the Misbourne school and grow there friendly community.