Magazine Mock Ups

Magazine mock designs

Here are some mocks for the style and layout for my magazines front cover. I have compiled some of my results from my 'Survey Monkey' questionnaire and have used them to plan out my magazine covers. The rest of the magazine, such as the contents and double page spread will use one of these mock ups colour schemes but the layout will be entirely different. 

Mock Up No.1

Mock Up No.1 Contents Page

Mock Up No.1 Double Page Spread

Mock Up No.2

Mock Up No.2 Contents Page

Mock Up No.2 Double Page Spread



Mock Up No.3

Final Feedback

Magazine Ideas

For my final Music magazine, I have been researching into Electronic and Dubstep music and their target audience so I could get a bigger understanding on how I should go about designing my music magazine and for who it will interest. From my mood boards, I can tell that two genres are quiet similar with there type of audience, niche market, and the colour schemes and the genres artist's style of album covers.

Usually lasers and bright neon colours, such as neon GREEN, ORANGE, CYAN, and PINK, on a black, dark background or an image, can present the vibrant feel from the genre. Seeing waves of light and pulses of luminous colours makes me think of raves and gigs with a creative side to them, with the music in sync with the lights giving the audiences feel energetic and hyper. These are the kind of feeling I want my magazine to give out to the readers. By getting them into a positive emotion with the front cover, this can help keep the readers latch onto the rest of the magazine as they want to be entertained by the featured articles.

I have also discover that most electronic and dubstep music can be presented as art, like most music genres. As Dubstep is a type of Electronic dance music, it is scene as a dark and moody genre with its distinguished sparse rhythms and emphasise on bass. Some tracks frequently use a minor key and can feature dissonant harmonies. Other distinguishing features often found are the use of samples, a propulsive, and an almost omnipresent sub-bass. Some dubstep artists have also incorporated a variety of outside influences, from dub-influenced techno such as classical music or heavy metal.

"Dubstep started to spread beyond small local scenes in late 2005 and early 2006, with many websites devoted to the genre appearing on the Internet and thus aiding the growth of the scene, such as dubstepforum, the download site Barefiles and blogs such as gutterbreakz. Simultaneously, the genre was receiving extensive coverage in music magazines such as The Wire and online publications such as Pitchfork Media."(-http://www.artandpopularculture.com/Dubstep) Seeing as the genre started off on the internet and went global from there, a digital copy design of the magazine would be suitable to sell the my magazine as well as a hard copy for those who can't buy it electronically.

Even though the stereo typical audience are similar to heavy metal artists, it is all just a gimmick. From research and from several images, I have found out the niche market for electronic and dubstep fans are mostly just your average teenagers and young adults. This is probably due to dubstep's free will style of music, as it is a rebellious genre like rock, that young adults and teens can enjoy at parties and raves.

Mood Boards

Electronic- Mood Board

Dubstep- Mood Board

Niche Market- Mood Board

Online Questionnaire

Online Music Target Audience Questionnaire

The link to the following questionnaire is a list of 10 questions, so I can gain information about the target audience for music magazines.
It would help me out so much if you could follow the link to the questionnaire and fill it out. Thank you.

http://www.surveymonkey.com/s/988Z5WZ

Second Focus Group

(Video may not work on the school systems)



The following video is of a focus group. Where we asked a class of year 13 students several questions about the different features we could use in our own music magazines. These involved asking them about the layouts and styles of a magazine and if  free enticements would be a good idea to add to draw in our target audiences.

The questions which I asked, involved how free enticements can appeal to the magazines buyers. For instance i asked them, Would you buy a magazine just for the free enticement? The responses I got from the group was. "yes, however it would depend on the free enticement is." What types of free enticements would you put on a music magazine? The responses were," small types of freebies such as stickers, posters, samples of music and cheap gadgets". Do you think free enticements are a get selling point for magazines? The final response for this question was yes as it would make the magazine more enticing and may attract the readers. 

Audience Research Planning

Audiences Research

This is a list of the many ways I would plan out my research to investigate about magazine audiences.

Who?

An individual or collective group of people who read or consume any media text

Why?

Without them there is no media.

Most media organisations produce media to make a profit.

The mass media is becoming more competitive then ever to attract more and more audiences in different ways and stay profitable.

Impact on new technology on audiences

Old Medias: print, TV and radio

They use to have high audience numbers causing them to now work harder to maintain the audience

New Media:

Digital technology has lead to uncertainty over how we define an audience, with the general agreement that a large group of people reading the same thing at the same time is outdated and the audience is ‘fragmented’.

Fragmented audience

The division of audiences in smaller groups due to the variety of media

Newspapers and magazines are hard copies.

The aim is to hit as many people and generate a large audience. However some people only look online. Some only read the hard copy.

Types of audiences

Mass audience- those who consume mainstream or popular texts such as soaps and sitcoms

Media that targets a very large group E.g.: Top Gear and Friends

Niche audience- much smaller but very influential

Interests small groups of people with unique interests E.g. Anglers mail

Categories

Psychographics:

Particular type of audience

Commercial media- general advertisement and promotion

Typical audience members, often with a psychographic profile

Group A

• Lawyers
• Doctors
• Scientists
• Well paid professionals

Group B

• Teachers
• Middle management
• Fairly well paid professionals

Group C1

• Junior management
• Bank clerks
• Nurses
• White collar professions

Group C2

• Electricians
• Plumbers
• Carpenters
• Blue collar professions

Group D

• Manual workers
• Drivers
• Post sorter

Group E

• Students
• Unemployed
• Pensioners

Research-media audiences:

• Sales, subscriptions, ratings, figures.

Who measures?

• NRS
• ABC
• BARB
• Bookseller

New ways

• Facebook and other network sites
• Online forms
• Views on YouTube and Google +
• Twitter trends

Types of research

Quantitative research –questioners

Number base, closed questions, very factual

Qualitative research- Interviews, focus groups

Analysis of existing products, open questions, individual preferences

Mood boards of target audiences:

Age, gender, education, relevant, jobs, hobbies, clothes, where they shop, what music they like, hair styles, what products they buy, types of social media

The Music Indusrty

The Music Industry

Today's music industry or music business consists of the companies, groups and individuals that make money by creating and selling music. Among the many individuals and organisations that operate within the industry are: 

• The musicians who compose and perform the music, 
• The companies and professionals who create and sell recorded music,  
• Live music performers, 
• Professionals who assist musicians with their music careers, 
• People who broadcast music via radio or the internet, 
• Journalists educators, 
• Musical instruments manufacturers and much more.

The distribution of music created can be sold in albums or singles which get sent to the shops. Distribution companies sign deals with record labels that gives them the right to sell that label's products to record stores, such as HMV and over supermarkets, that have an account with that distributor. iTunes and Amazon have a good reputation for delivering there label's music to their customers.  The distributor takes a cut of income from each album sold and then pays the label the remaining balance.

Some distributors expect a record label to provide them with finished product, but sometimes a distributor will do an "M&D" deal with a label. M&D stands for manufacturing and distribution. With this set up, the distributor will pay for all of the manufacturing costs of an album up front, and then keep all of the income from the album until that initial investment is paid off.