For my final Music magazine, I have been researching into Electronic and Dubstep music and their target audience so I could get a bigger understanding on how I should go about designing my music magazine and for who it will interest. From my mood boards, I can tell that two genres are quiet similar with there type of audience, niche market, and the colour schemes and the genres artist's style of album covers.
Usually lasers and bright neon colours, such as neon GREEN, ORANGE, CYAN, and PINK, on a black, dark background or an image, can present the vibrant feel from the genre. Seeing waves of light and pulses of luminous colours makes me think of raves and gigs with a creative side to them, with the music in sync with the lights giving the audiences feel energetic and hyper. These are the kind of feeling I want my magazine to give out to the readers. By getting them into a positive emotion with the front cover, this can help keep the readers latch onto the rest of the magazine as they want to be entertained by the featured articles.
I have also discover that most electronic and dubstep music can be presented as art, like most music genres. As Dubstep is a type of Electronic dance music, it is scene as a dark and moody genre with its distinguished sparse rhythms and emphasise on bass. Some tracks frequently use a minor key and can feature dissonant harmonies. Other distinguishing features often found are the use of samples, a propulsive, and an almost omnipresent sub-bass. Some dubstep artists have also incorporated a variety of outside influences, from dub-influenced techno such as classical music or heavy metal.
"Dubstep started to spread beyond small local scenes in late 2005 and early 2006, with many websites devoted to the genre appearing on the Internet and thus aiding the growth of the scene, such as dubstepforum, the download site Barefiles and blogs such as gutterbreakz. Simultaneously, the genre was receiving extensive coverage in music magazines such as The Wire and online publications such as Pitchfork Media."(-http://www.artandpopularculture.com/Dubstep) Seeing as the genre started off on the internet and went global from there, a digital copy design of the magazine would be suitable to sell the my magazine as well as a hard copy for those who can't buy it electronically.
Even though the stereo typical audience are similar to heavy metal artists, it is all just a gimmick. From research and from several images, I have found out the niche market for electronic and dubstep fans are mostly just your average teenagers and young adults. This is probably due to dubstep's free will style of music, as it is a rebellious genre like rock, that young adults and teens can enjoy at parties and raves.
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