Audiences Research
This is a list of the many ways I would plan out my research to investigate about magazine audiences.
Who?
An individual or collective group of people who read or consume any media text
Why?
Without them there is no media.
Most media organisations produce media to make a profit.
The mass media is becoming more competitive then ever to attract more and more audiences in different ways and stay profitable.
Impact on new technology on audiences
Old Medias: print, TV and radio
They use to have high audience numbers causing them to now work harder to maintain the audience
New Media:
Digital technology has lead to uncertainty over how we define an audience, with the general agreement that a large group of people reading the same thing at the same time is outdated and the audience is ‘fragmented’.
Fragmented audience
The division of audiences in smaller groups due to the variety of media
Newspapers and magazines are hard copies.
The aim is to hit as many people and generate a large audience. However some people only look online. Some only read the hard copy.
Types of audiences
Mass audience- those who consume mainstream or popular texts such as soaps and sitcoms
Media that targets a very large group E.g.: Top Gear and Friends
Niche audience- much smaller but very influential
Interests small groups of people with unique interests E.g. Anglers mail
Categories
Psychographics:
Particular type of audience
Commercial media- general advertisement and promotion
Typical audience members, often with a psychographic profile
Group A
- Lawyers
- Doctors
- Scientists
- Well paid professionals
Group B
- Teachers
- Middle management
- Fairly well paid professionals
Group C1
- Junior management
- Bank clerks
- Nurses
- White collar professions
Group C2
- Electricians
- Plumbers
- Carpenters
- Blue collar professions
Group D
- Manual workers
- Drivers
- Post sorter
Group E
- Students
- Unemployed
- Pensioners
Research-media audiences:
- Sales, subscriptions, ratings, figures.
Who measures?
- NRS
- ABC
- BARB
- Bookseller
New ways
- Facebook and other network sites
- Online forms
- Views on YouTube and Google +
- Twitter trends
Types of research
Quantitative research –questioners
Number base, closed questions, very factual
Qualitative research- Interviews, focus groups
Analysis of existing products, open questions, individual preferences
Mood boards of target audiences:
Age, gender, education, relevant, jobs, hobbies, clothes, where they shop, what music they like, hair styles, what products they buy, types of social media
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