Magazine Mock Ups

Magazine mock designs

Here are some mocks for the style and layout for my magazines front cover. I have compiled some of my results from my 'Survey Monkey' questionnaire and have used them to plan out my magazine covers. The rest of the magazine, such as the contents and double page spread will use one of these mock ups colour schemes but the layout will be entirely different. 

Mock Up No.1

Mock Up No.1 Contents Page

Mock Up No.1 Double Page Spread

Mock Up No.2

Mock Up No.2 Contents Page

Mock Up No.2 Double Page Spread



Mock Up No.3

Final Feedback

Magazine Ideas

For my final Music magazine, I have been researching into Electronic and Dubstep music and their target audience so I could get a bigger understanding on how I should go about designing my music magazine and for who it will interest. From my mood boards, I can tell that two genres are quiet similar with there type of audience, niche market, and the colour schemes and the genres artist's style of album covers.

Usually lasers and bright neon colours, such as neon GREEN, ORANGE, CYAN, and PINK, on a black, dark background or an image, can present the vibrant feel from the genre. Seeing waves of light and pulses of luminous colours makes me think of raves and gigs with a creative side to them, with the music in sync with the lights giving the audiences feel energetic and hyper. These are the kind of feeling I want my magazine to give out to the readers. By getting them into a positive emotion with the front cover, this can help keep the readers latch onto the rest of the magazine as they want to be entertained by the featured articles.

I have also discover that most electronic and dubstep music can be presented as art, like most music genres. As Dubstep is a type of Electronic dance music, it is scene as a dark and moody genre with its distinguished sparse rhythms and emphasise on bass. Some tracks frequently use a minor key and can feature dissonant harmonies. Other distinguishing features often found are the use of samples, a propulsive, and an almost omnipresent sub-bass. Some dubstep artists have also incorporated a variety of outside influences, from dub-influenced techno such as classical music or heavy metal.

"Dubstep started to spread beyond small local scenes in late 2005 and early 2006, with many websites devoted to the genre appearing on the Internet and thus aiding the growth of the scene, such as dubstepforum, the download site Barefiles and blogs such as gutterbreakz. Simultaneously, the genre was receiving extensive coverage in music magazines such as The Wire and online publications such as Pitchfork Media."(-http://www.artandpopularculture.com/Dubstep) Seeing as the genre started off on the internet and went global from there, a digital copy design of the magazine would be suitable to sell the my magazine as well as a hard copy for those who can't buy it electronically.

Even though the stereo typical audience are similar to heavy metal artists, it is all just a gimmick. From research and from several images, I have found out the niche market for electronic and dubstep fans are mostly just your average teenagers and young adults. This is probably due to dubstep's free will style of music, as it is a rebellious genre like rock, that young adults and teens can enjoy at parties and raves.

Mood Boards

Electronic- Mood Board

Dubstep- Mood Board

Niche Market- Mood Board

Online Questionnaire

Online Music Target Audience Questionnaire

The link to the following questionnaire is a list of 10 questions, so I can gain information about the target audience for music magazines.
It would help me out so much if you could follow the link to the questionnaire and fill it out. Thank you.

http://www.surveymonkey.com/s/988Z5WZ

Second Focus Group

(Video may not work on the school systems)



The following video is of a focus group. Where we asked a class of year 13 students several questions about the different features we could use in our own music magazines. These involved asking them about the layouts and styles of a magazine and if  free enticements would be a good idea to add to draw in our target audiences.

The questions which I asked, involved how free enticements can appeal to the magazines buyers. For instance i asked them, Would you buy a magazine just for the free enticement? The responses I got from the group was. "yes, however it would depend on the free enticement is." What types of free enticements would you put on a music magazine? The responses were," small types of freebies such as stickers, posters, samples of music and cheap gadgets". Do you think free enticements are a get selling point for magazines? The final response for this question was yes as it would make the magazine more enticing and may attract the readers. 

Audience Research Planning

Audiences Research

This is a list of the many ways I would plan out my research to investigate about magazine audiences.

Who?

An individual or collective group of people who read or consume any media text

Why?

Without them there is no media.

Most media organisations produce media to make a profit.

The mass media is becoming more competitive then ever to attract more and more audiences in different ways and stay profitable.

Impact on new technology on audiences

Old Medias: print, TV and radio

They use to have high audience numbers causing them to now work harder to maintain the audience

New Media:

Digital technology has lead to uncertainty over how we define an audience, with the general agreement that a large group of people reading the same thing at the same time is outdated and the audience is ‘fragmented’.

Fragmented audience

The division of audiences in smaller groups due to the variety of media

Newspapers and magazines are hard copies.

The aim is to hit as many people and generate a large audience. However some people only look online. Some only read the hard copy.

Types of audiences

Mass audience- those who consume mainstream or popular texts such as soaps and sitcoms

Media that targets a very large group E.g.: Top Gear and Friends

Niche audience- much smaller but very influential

Interests small groups of people with unique interests E.g. Anglers mail

Categories

Psychographics:

Particular type of audience

Commercial media- general advertisement and promotion

Typical audience members, often with a psychographic profile

Group A

• Lawyers
• Doctors
• Scientists
• Well paid professionals

Group B

• Teachers
• Middle management
• Fairly well paid professionals

Group C1

• Junior management
• Bank clerks
• Nurses
• White collar professions

Group C2

• Electricians
• Plumbers
• Carpenters
• Blue collar professions

Group D

• Manual workers
• Drivers
• Post sorter

Group E

• Students
• Unemployed
• Pensioners

Research-media audiences:

• Sales, subscriptions, ratings, figures.

Who measures?

• NRS
• ABC
• BARB
• Bookseller

New ways

• Facebook and other network sites
• Online forms
• Views on YouTube and Google +
• Twitter trends

Types of research

Quantitative research –questioners

Number base, closed questions, very factual

Qualitative research- Interviews, focus groups

Analysis of existing products, open questions, individual preferences

Mood boards of target audiences:

Age, gender, education, relevant, jobs, hobbies, clothes, where they shop, what music they like, hair styles, what products they buy, types of social media

The Music Indusrty

The Music Industry

Today's music industry or music business consists of the companies, groups and individuals that make money by creating and selling music. Among the many individuals and organisations that operate within the industry are: 

• The musicians who compose and perform the music, 
• The companies and professionals who create and sell recorded music,  
• Live music performers, 
• Professionals who assist musicians with their music careers, 
• People who broadcast music via radio or the internet, 
• Journalists educators, 
• Musical instruments manufacturers and much more.

The distribution of music created can be sold in albums or singles which get sent to the shops. Distribution companies sign deals with record labels that gives them the right to sell that label's products to record stores, such as HMV and over supermarkets, that have an account with that distributor. iTunes and Amazon have a good reputation for delivering there label's music to their customers.  The distributor takes a cut of income from each album sold and then pays the label the remaining balance.

Some distributors expect a record label to provide them with finished product, but sometimes a distributor will do an "M&D" deal with a label. M&D stands for manufacturing and distribution. With this set up, the distributor will pay for all of the manufacturing costs of an album up front, and then keep all of the income from the album until that initial investment is paid off.

Total Guitar Magazine Format Anaylsis

Total Guitar Magazine Format Analysis
Front Cover

Layout- Total Guitar’s magazine front cover presents the readers with a lot of featured content, which is mostly cramped into all sides of the magazine. The main image is centred in the middle of the magazine which covers parts of the masthead, so the image is clearly visible, but the main cover story's title is also overlapping the main image in the foregrounds. The magazine's branded slogan is show next to the masthead to tell the readers that this magazine is a best seller. A banner along the top of the magazine saying, "complete with audio and video", is a promotional ad for digital copy buyers (as this magazine was bought of iTunes) to draw in readers who are interested with freebies and extra media content.

From the looks of the style of magazine you can see its genre is heavy metal and rock by types of bands and rock artists featured in the left and right third. You can also tell by the use of language used, such Avenged Sevenfold's quote, "our new album will kick you in the nuts!". A pop or classical magazine would try to avoid including inappropriate language so it would appeal to their younger or lighthearted readers.

As heavy metal and rock are loud and obnoxious genres, this magazine is basically trying to fit as much featured content in to the front cover to make it feel like its shouting out to the readers and bragging about all the music information it has to offer. In my opinion, I wouldn't try to over crowed my front cover with so much content as. Only the best bits that can interest the audience into picking up the magazine and reading the other articles as well.

Font-  There are several types of different font, scatter across the front cover. The only parts of the magazine that are in serif font are the masthead and any quotes next to a featured article. This is to show that the masthead is formal and as it is the main branded feature on the front cover, it needs to, look presentable to the readers. The quotes are formal as they are facts from the band or artists claiming what kind of people they are. However, the rest of the text is in sans serif showing its lower importance compared to the cover story and the branded masthead.

Colour scheme- As heavy metal is a cold and dark genre. The magazine has been designed with cold colours in mind, such as blues, greys, white and black. The only parts that are contradicting the colour scheme are the red tab in the bottom left hand corner of the magazine, showing its rebellious nature, like rock,  and is attracting the readers to the article. In the bottom right another red tab is placed to brand and publicise the media corporation that published the magazine.

Image- The centre image of Avenge Sevenfold are the stars of the magazines cover story, taking up most of the front cover's space with there presents. Showing there dominants in the magazine and popularity if their on the front cover to make music headlines. The other images on the right hand side are just two guitar rockers (don't know who) and a electric guitar which are used publicise that this is a magazine dedicated to guitars and heavy rock n roll. The image in the bottom left is of one of the band members from Oasis, used to link to the article to let the readers catch a peak at who they might be.

 Contents

Layout- The contents page is a different story to the front cover. As we can see the formality has improved massively with a clear and spacious layout. The magazines masthead sits at the top of the page above the title contents (clearly said) with the magazines issue number and date to the side to inform the readers 'the legacy of the magazines number of successful issues'.  The cover story and other major music articles are position in the top section of the page, as well as being labelled with their page numbers and a title or quote for the readers to guess the rest of the content in the articles. The rest of the magazines articles are sub-sectioned to help the readers navigate to their desired topic and music article.

Font- Like on the front cover, the masthead and the sub-headings are presented in serif font font to show there formal format to the audience. However, this time all of the names of the articles in their sub-sections are in the same font accept for their brief descriptions which is in sans serif font. The page numbers are also in sans serif as well as the tabs making them informal but still reverent as they are used to guide the readers through the magazine.

Colour Scheme- Beside the masthead using the single brand colour black. The magazines contents page has finally decide to use some red instead of blue to brighten up the magazine with lots of notices for the reader to digest. The red numbers clearly point out the page numbers for guidance while the thick, bold, black text is used to highlight the articles and the narrow text in italics is used for brief descriptions. Handy. Something i may use for my magazines contents page.

Images- Four images are presented before the reader's eyes. One, of the cover story staring Avenged Sevenfold with them posing yet again with there guitars, but if you notice closely, part of the image is the same as the front cover's main image. It seems the staff who organised the pictures for the magazine didn't really think of using a different image for the contents page, instead of the same on. Or they are saving the best images of the band for the cover story which keeps the boredom but grows the excitement for a new image. The other images are of Deap Valley, another important music article, tickets for a rock concert or gig, which can be used to promote the awareness of gigs for the article and, a picture of an electric guitar to advertise its own article for new guitars.

Double Page Spread

Layout- Like NME magazine and Q magazine, the cover page has a very similar layout with there only be at least on main image, the title of the cover story and a brief paragraph into what will be the rest of the cover story. However, from the start we can see two images this time but not all of the images are covering up the double page spread. The title of the article, "Taking the Crown", is position on the left page of the double page spread while the descriptive paragraph is on the right page. In the top right corner, the name of the article is presented and the bands name as well. Just for readers who flick through the corners of the pages to find there desired music article.

Font- The title uses serif font for formal introduction to the cover story and it links to the, "crown", which makes sense for the font to be that kind. The rest of the text in the opening paragraph is in sans serif font making it informal but so it can link to the genre of the article and magazine and rebel against its formality. "...silence the naysayers...".

Colour Scheme- The colour scheme has gone back to the same as the front cover's. With dark, gloomy colours to represent the heavy metal genre. The use of a golden backdrop for the title makes the article seem royal and serious. Making this the 'bees knees' so to speak.
However, the grey gloomy background leaves a disappointing feel to the emptiness. I believe there is not enough on that there shouldn't be that much space left for a background colour, maybe they should of done the same as the NME and Q magazines cover stories and have a single image, stretched across the double page spread.

Images- Unfortunately, the double page spread has failed to not use the same image again. Even though there is a new image, taken from one of Avenged Sevenfold's concerts, I still believe they shouldn't of added the same image of the band again as not many people like repetition and I'm guessing the readers wouldn't like it if they saw it again. Also, the double page spread could of just used one image and covered most of the pages with it, leaving more drama for the rest of the article on the next page.

Q Music Magazine Format Analysis

Q Music Magazine Format Analysis
Front Cover

Layout- From the first glance of the magazine, you could tell straight away that there’s a lot of featured music related information inside the magazine. Similar to NME’s magazine, Q magazine just uses one image, of the Arctic Monkeys, for the whole front cover, which helps to show off the main story within the magazine. The branding of the magazine with the Q logo is shown in the top left hand corner as the masthead. However, this icon of branding is slightly covered over by the main image and an advertisement banner, which crosses the top of the magazine. As the logo is colour red with white font, it doesn’t make it obsolete as the bright red still glares out from the back of the magazine, standing for its brand. The advertisement is cleverly position at the top of the magazine so if the Q magazine was stacked behind a selection of other magazines, its “special” promotion banner can be noticeable and may grab the reader’s attention.

The left third presents one of the magazines featured articles, The Arctic Monkeys, which gives a brief catchy sentence to describe the upcoming article in the magazine. Even though this isn’t all of the articles for the magazine in the left third, the magazine still wants to show off there big story, to compete against other magazines. The rest of the featured items are position on the right third. Although they don’t give away as much detail about there given stories, each one of them is still featured on the front cover to give the readers an insight to other music articles that the reader may also be interested in, besides Arctic Monkeys.

Font- The style of font is thrown about on the front cover, with various different styles of fonts but some of them have similar purposes to one another. The bold font, such as “Arctic Monkeys”, “Manic Street Preachers” and the name of the bands and artists in the right third, can represent key subheadings for each of the topics articles. The narrow or lower case font, such as the sub text under “White Lies” and “Richard Branson”, can show the brief pieces of information the readers may want to know about before they get stuck into the rest of the magazine.

The contrast between white and grey font can be a bit of a challenge to read in the right third. Unless it was in front of a single coloured backdrop instead of an image, then the grey font wouldn't be blending in to much with the image. Making it clear and easy to read.

Colour Scheme- Even though the branding of the magazine is red, which you can tell by the music magazine company’s logo, it still to me looks like a dark, shady, cold, but sort of retro themed, magazine with lots of different colour blues, shades of grey and the use of black and white text. The magazine tries to brighten the mood of its front cover with a light blue advertisement banner. Another way to attract its target audience instead of using red or orange all the time. The white text is a great contrasting colour to certain areas of the magazine. Making it stand out from the magazine’s background image and so it is clear and visible for the readers to read. 

Image- As we can see from the front cover, there only two images presented to the reader. The image of The Arctic Monkeys is clearly shown as the main image, presented as the background image, for the magazine and the main featured article for this magazine. This could increase Q magazines publicity as they are producing music information that could interest fans or readers who like The Arctic Monkeys. The second image is along the advertisement banner which can give the readers a glimpse of the magazines special music story, showing of to the readers what surprise a waits them on “page 17”.

Contents

Layout- The branding of the magazine continues on to the contents page, with logo and the title “contents’, ironically, along the top of the page. Unlike NME the layout is clear and easy to understand. With the top, must read, music stories in the top left and the rest of the featured articles listed in page order, with the band or artists name and a brief introduction to what there stories will hold. On the right, a section that says, “Q Review, the wolds finest music guide”, hosts several interesting music related topics for the reader to also enjoy. An extension at the bottom of the page gives a welcoming for purchasing the magazine. (This magazine was bought on iTunes, so the printed copy may show something else.

The images are positioned out of the way of the featured text, so everything has tried to be spread out across the page, to make it easier of the readers to navigate around the contents page.

Font- The types of font are kept the same through out the contents page. The bold red font highlights a band or artists name whilst the Times New Roman font is used for descriptions and branding the title and sub-headings. It helps to keep everything symmetrical and neat. Next to each highlighted name, a big bold page number is presented to tell the readers what page the story is on, making it easier to navigate the magazine.

Colour scheme- The red branding colour is still consistent on this page. However the rest of the page seems a bit empty in certain areas. There aren't as many blacks or blue, dark, colours as the front cover but where there are blank white gaps, along the margins, it just doesn’t feel like I'm looking at the same magazine just because the front cover didn’t have as much emptiness and bright or white colours, such as the red, purple and sky blue in the review section. Beside the red banner at the top of the page, branding the ‘Q’, the rest of the magazine does seem dull and wouldn’t give off any emotions to the readers. I'm my magazine, I want to use several vibrant colours to capture the readers mood, so it doesn’t look like there reading a plain ‘black and white newspaper’, so to speak. I give credit for making the page seem simple to reader and there aren’t lots of colours bursting out for attention, across the page, but it doesn’t look like there is enough on the page to alert the readers about what they should read.

Images- Cleverly, the magazine has presented the cover story’s image with a sticker or label on top to show the reader that this was the featured story that was shown on the front cover. They have done the same for the special article which was promoted on the front cover as well, by labelling the image with the title, it is trying to be noticed by the readers so you can not ignore it. The two other images represent Green Day’s live concert, top right of the page, and the over one is of the band Haim..., underneath the image cover story image. A band I've never heard of so its a good thing to use to promote there band and get awareness for the magazine.

Double Page Spread

Layout- I the same boat as NME’s double page spread for Franz Ferdinand's cover story. Q magazine has gone for an even briefer opening cover introduction for the rest of the cover story on the next page (cover-inception). They have titled the type of the page in the top left hand corner, “interview: Arctic Monkeys”, and have made it noticeable with red box. Highlighting the topic of the page and still showing the branding of the magazine with the colour of the box and the Q next to “interview”.

The main title of the cover story, “Fire and Ice” has been added into the main image, as we can see with the red smoke breathing over the text. i believe its a cool way of giving some effect to the texts by possible fooling the readers into thinking that the text was in the photo, (but no one is as daft to believe that).

A short introduction to the interview is well presented on the right side of the double page spread with the “...Arctic Monkeys...” highlighted to show the readers that these four musicians are the band. Another neat fact about the page is that the image has a caption saying when and where the image was taken with a cheeky quote to add. It’s usually used to tell the readers what the image is about if the can’t figure.

Font- Most of the font used on the double page spread is sans serif, causing the text to become informal and appeal more to youngsters. The only text that is in serif font is the Q next to where it says “interview” in the top left hand corner of the page. This can show that the brand is formal and that it relates to the brand with the red signature backdrop colour.  The title of the cover story blends into the main image, as the red smoke clouds over the text, making it part of the big picture. The caption appears smaller than the rest of the font, showing that it doesn’t have as much importance to the cover story and it does not draw the readers away form the opening paragraph.

The opening paragraph starts of the cover story by introduce the Arctic Monkeys with how they didn’t plan for there road to fame. The only part that sticks out from the rest of the paragraph is “Arctic Monkeys”, but it’s not highlighted red to match the magazines signature colour. Instead it’s yellow. This was possible done so the red text wouldn’t clash with the red smoke and the dazzling cargo container in the main image.

Colour Scheme- The use of the single branded colour, red, is mostly used for the cover page and the main image with the highlighted yellow, “Arctic Monkeys”, standing out form the rest of the text. The red tab along the top left of the cover page alerts the readers that the cover page is labelled as an interview. The red smoke in the image can help promote the brand of Q magazine and making the image almost unique to the magazine with the single branded colour. On the right side of the double page spread where it says the “...Arctic Monkeys...”. It highlights the text to show the readers that these four musicians are the band and it helps to promote the bands publicity with the given cover story about the band.

Images- The single image crosses the width of the double page spread, braising the readers for the upcoming interview, by showing the readers who the band is. The bands striking poses show that they mean business, with the lead singer, Alex Tuner, staring straight at the camera, showing his importance in the band.

NME Magazine Format Analysis

NME Magazine Format Analysis

Front Cover



Layout- The general layout of the front cover is spread out. There are lots of areas for the background image to become the centre of attention for the magazine as it covers the background. The use of just one image of Franz Ferdinand, sends a sign to the target market showing that this monthly issue is dedicated to Franz Ferdinand so the content is aimed at there fans. Unfortunately this is overlaid in the top and centre of the page with massive, bold text. The bleeding red text, such as the masthead, cries out for attention as it would draw in the reader’s eyes to see the branding of the magazine. The colour red is a very warm and positive colour, it represents excitement and motivation but it also acts as a universal colour for danger. The use of this colour must have been used to warn the readers of what they’re about to read is to “amazing to read”, so it would try to draw the reader in.

Along the top of the magazine, red and black subheadings with brief phrases, hover over the masthead. Giving the readers an idea of what other features lay inside the magazine. The use of big, bold white and yellow text in the centre of the magazine also gives away another brief idea of the content. However this featured news revolves around Franz Ferdinand so it would appeal more to their fans, causing NME to encourage the fans to buy their magazine.

Font- The style of font varies across the front cover. Quotes are shown in very thin italic font in speech marks whilst names of bands, artists and titles of featured contents are in bold Arial text to stand out in front of the background information and capture the reader’s attention. The use of different coloured text helps to group different pieces of information together as well as showing its importance in the magazine. For instance, the brighter and bolder the colour is, such as the red masthead, the more it would stand out as importance as it represents the branding of the magazine. The use of black text can present a mystery as the colour is a secretive and hidden colour to use. The use of the yellow text can show optimistic and cheerfulness and white is a pure colour so the text is trying to show the readers that the featured information is true and not a made up story.

Colour Scheme- The four main colours on the front cover of the magazine are red, black, white and yellow. The use of presenting the text in bright colours, such as white and yellow, are used to dazzle their target audience by making the information stand out from the magazine and other magazines on the shelf. As I’ve already mentioned before. The use of the colour red is also used to grab the reader’s attention by showing the iconic masthead of the magazine companies’ owners NME. This lets their target audience know that it is there magazine so it is a trust worthy source of music news for NME’s usual buyers. Finally, the colour black is a standard colour to present information. However, as I have mention early, the text could represent a hidden story that not many music fans no about, another reason for people to read the magazine.

Images- With there being only one image for the front cover; it almost leaves the rest of the magazine unknown to the reader as they suspect the magazine to be dedicated to Franz Ferdinand so it would appeal more to there fan base and it would help NME’s sales of magazines.



Contents

Layout- The first thing to point out about the contents page, is that there is no chronological order for each of the featured articles shown on the contents pages and another thing is that not all of the magazine is covered in the contents page. Unfortunately, I find that unhelpful. For example, if your trying to find an interesting music review in the magazine, but you cant remember where it is. You will then have to flick through the magazine to find it instead of finding it on the contents page because it isn’t recommended on the contents page. However, the positioning of the images and the page numbers helps to make way for a quote from each article and a brief catchy subheading, which gives a little bit of information about the given article and the numbers in bold orange text help to show which page to go two.

On the plus side, instead of the page being called ‘contents’ the company has decided to be unique and call it ‘inside this week’ making it sound catchy and making the magazine brand sound original and different from other music magazines.

The use of placing the advertisement for the magazines subscription in the bottom right hand corner almost makes it less of an eye saw as its not in the way of the rest of the contents page but its orange background makes it visible to readers, to alert them of the offer and how to get a hold of more NME magazines.

Font- There are lots of different styles of fonts on the contents page, varying from different types of bold and narrow Arial's and fancy Times New Roman. The large majority of bold and narrow text bits of detailed information for the readers to scan over whilst the fancy Times New Rome or Georgia font is used to present the contents page’s title and subheadings, like where it says, ‘plus’. The positioning of bold orange font for the page numbers are placed on top of each image to stand out for the readers so they can clearly tell what featured articles are on each page.

Colour Scheme- On the contents page, the main colours that we see are white, black and  almost a neon orange. The choice of the two primary contrasting colours, white and black, can give off the formality of the magazine making it feel like the readers are reading a newspaper, filled with musical news and information. The use of the colour orange for certain parts of the magazine can indicate the areas of either major importance, like the page numbers, or something the reader should check out, such as the advertisements background.

Images- Each of the images represents a featured music article within the music magazine. The use of the selection of different NME magazines for the subscription advertisement can show the history of NME’s magazines, showing their success and trying to encourage the readers to pick up another copy of the magazine.

Double Page Spread

Layout- With a very clear layout and the text being very spread out, it shows that the main image is wide open for viewing as it takes up most of the page. The title for the double page spread is a quote from Franz Ferdinand which is show in big, black, bold text, setting the title and the beginning of the story. The way the title is laid out tries to go around the band in the image, as it doesn’t want to get in the way of the most important part of the main image. The left third is presented in the bottom right of the double page spread which gives a brief outline of Franz Ferdinand’s story in the article which gives the readers a brief insight of the article on the following page.

The start of the article is presented on the right side of the double page spread which starts off the beginning of the article, trying to draw the readers into the article, so it may continue on to the other side of the page. This is indicated by a small red allow at the end of the last paragraph, alerting the reader that the rest of the article is on the over side of the page. A very handy indicator which can only really be notice able if the reader has read the double page spread.

Font- The title for the double page spread is presented in massive capitalised, black, Arial bold text. Quoting from the band, giving a hint into what the article is going to be about. The use of a white back drop behind each sentence makes the masthead visible to the readers and makes it stand out from the background image. In the left third, the text is presented the same way as the title, with a white back drop for each sentence. Each name in the paragraph is highlighted in red, possibly just used point out the key people who will be featured within the article. The font for this paragraph is different from the titles and the start of the article. It looks like the sort of text you world find from a CIA file, making it look secretive and something that shouldn’t have been shared in this article.

For the start of the first paragraph, the beginning letter of the article stands out the most, as the text goes around the letter. The big letter D, in white text presented within a black square, tries to dramatically set off the article by showing the beginning of the paragraph. In my magazine, I may not involve this style of presentation as it distracts the readers from the rest of the paragraph and the gap between the letter and the rest of the word can confuse the readers.

Colour scheme- The traditional white, black and red colour scheme makes the theme of the article more of a newspaper. Meaning that its trying to be formal and gives the readers lot of detailed information about the given topic. As the different text boxes are the only other key features on the pages, they are the only parts of the magazine that involve the colour scheme as the background is just one image.

Images- The single image of Franz Ferdinand covers across the background of the double page spread. This sets the theme for the rest of the article as it lets the readers know that the featured article is based on Franz Ferdinand and it shows the readers who they are and what they look like.